CV
Thanks for taking the time to read my CV (I’m also on LinkedIn). I’ve led some of the biggest brands to success, working with studios and ad agencies like HUGE, Razorfish, and BBDO on brand campaigns. I’ve also built and managed video production teams for publications like The New York Times and Popular Science and experienced working with in-house teams like MailChimp, Adult Swim, ESPN, and the American Museum of Natural History to create original content and video series. My roles have evolved over time, as a creative director, video series producer, motion designer, documentary film director, brand film producer, design professor teaching motion & storytelling, and also a conference speaker.
I combine all of this experience to bring a unique perspective to anyone looking to create high-quality, story-driven content, regardless of the medium. Below are my previous and current roles and job titles:
Drakeford Films, LLC
MOTION DESIGN DIRECTOR (FREELANCE)
(August 2015 - current)
I run an independent motion-graphics studio focused on create compelling and imaginative work. These productions range from explainers, title sequences, data visualization, branding indents, character design, conference openers, kinetic typography, social media graphics, motion graphics for documentaries, and more. Feel free to reach out directly, we scale up/down depending on the scope and budget. Clients include PBS, NPR, The New York Times, Popular Science, UNICEF, US Aid, The Carter Center, TIFF Film Festival, Penguin Books, MTV, ESPN, Adult Swim, Time Magazine, New York Magazine, WebMD, and The American Museum of Natural History.
PBS
MOTION DESIGN DIRECTOR (FREELANCE)
(March 2021 - January 2022)
Built a motion graphics & design team around the production of this 4-part series on PBS with McGee Media producing. Using archival footage and photography, we created a unique design language to pull the viewer into the world and to explore the social spaces at the heart of the African American experience.
Watch the entire series here
Popular Science
SPONSORED CONTENT VIDEO PRODUCER (FREELANCE)
(February 2021 - September 2021)
In this sponsored content video series, Popular Science partnered with Continental Tire brands to create a limited series about the connection of tires and the people who drive on them. Due to the limited budget, I was responsible for solo-shooting the b-roll on-site, conducting subject interviews, studio filming of controlled light design of the Continental Tires, and editing the 3-part series.
Watch all episodes of “PopSci + Continental Tire presents”:
New York Magazine
MOTION DIRECTOR & EDITOR (FREELANCE)
(August 2020 - February 2021)
Commissioned to create the motion-design direction and edit the virtually-produced series “The Cut Creative Class”. A limited series hosted Nana Agyemang, where each episode explores what it takes to be an aspiring artist, creative challenges faced, pandemic productivity tips, advice for young artists, and more.
Watch the episodes:
Ep1: Sasheer Zamata on Where She Finds Her Confidence
Ep2: The South Sudanese Model Who Always Defies Expectations
Ep3: Condola Rashad on How to Find Your Voice
Ep4: Your Favorite Auntie is Here to Help
Ep5: Weruche Opia Wants Everyone’s Story Told
WebMD
MOTION DESIGN DIRECTOR (FREELANCE)
(September 2020 - February 2021)
WebMD commissioned me to develop a video series that redefined the conventional animated medical "explainer". I developed a creative direction that was unique in a mixed-media style to create a connection with the audience, and a warm color palette gave a sense of life - not a cold, sterile diagnosis. I also developed an abstract visual style guide to illustrate the visual metaphors in each script. The results were a success, and viewers continue to enjoy an approachable, new way to view medical diagnoses.
Watch the episodes:
What is Crohn's Disease?
What is… Psoriatic Arthritis?
What is… EPI (exocrine pancreatic insufficiency)?
A look at… HER2-Positive Breast Cancer